In 2005 Coke commissioned five talented young design groups from five continents to rethink their packaging with an eye towards hip urban flair. The Designers Republic (U.K.), Lobo (Brazil), MK12 (U.S.A.), Rex & Tennant McKay (South Africa) and Caviar (Japan) have each offered their unique vision for new aluminum Coke bottles to be found only at "the world's most exclusive clubs and lounges." The project, named "M5," served as a visual rebranding aimed at discerningly creative consumers. I thought these were the coolest bottles, found while touring the new World of Coke.
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